Marketing your Practice

Have you given much thought into marketing your practice? It’s always a good idea to start thinking about how your patients and your future patients perceive your practice. Medical Practice Consulting Services can help guide you and your practice into financial success. We expertly handle your billing and credentialing enabling you to achieve optimal revenue flow and organization. In addition to managing workflow, we can also market your practice.
Marketing starts at your front door. Here are 3 important things to consider when you think about your office location. Do you have a desirable location? Do you have a clean and clearly marked entrance with an attractive logo for your practice? Is your location easy to find? Is it easily mapped by Google? Signage and logo selection help guide your patients to you. Easy accessibility is a must for any growing practice.
When a patient walks through the front door, is the waiting room clean and clutter free? Creating a welcoming space for your patients is very important. Paint the walls a cheerful color. Provide comfortable chairs to sit in. A television with a practice or informative video or informational reading material are all things that will make a waiting room an enjoyable experience. This one time cost will enhance the atmosphere of your practice and keep patients coming back.
The next piece of advice to marketing your practice, is the most important. Hire friendly staff. This starts with the receptionist. They are the face of your practice. As we visit practices we see all scenarios both good and bad. Make sure your patients are greeted quickly and cheerfully . A warm welcome goes a long way
Every practice needs to take advantage of social media. Having an up to date Facebook page, Twitter and LinkedIn that drives business to your website is essential. Friends on social media are always looking for recommendations for new health care providers, deals on tires, hair stylists, vacation spots, and many different products and services. Information is freely passed between friends online. They can see ratings, pictures of your office, location and contact information needed to make an appointment. Your website for your practice plays a key role providing patients with a detailed description about you and your practice. This will always drive more business your way.
Medical Practice Consulting Services has partnered with a local marketing agency. Together we have all the tools and resources to help you get your marketing plan implemented. This is just one more valuable service we offer for our clients.
Before you begin, you must ask yourself “How am I different than the practice down the street?” By taking some of the advice above, you will be able to set yourself apart from the other practitioners. You will be offering great patient care while providing an attractive and appealing place to visit. Marketing and attention to detail will help your practice evolve and grow creating a nurturing environment for your ever growing patient population.

E.H.R. Done Right Can Increase Quality of Care and Revenues in Your Practice

When you’re working in your practice, does the clinical side drive the billing?

The answer to this question should be a resounding “yes!” If it’s not, your electronic health records system is not functioning as it should. And that’s bad for your practice. Check out these 3 facts you may not know about E.H.R. management.

  1. A quality E.H.R. increases quality of care.

Manual entry of claims is outdated. Negatives include increasing room for error, opening the practice to audit issues, and coding incorrectly. Each of these issues can each negatively impact the patient’s quality of care – and the practice’s bottom line.

Instead, choose a quality E.H.R. solution and work with your practice management consultant to set up a system that tracks from the appointment to the date of service. Every patient transaction, financial or otherwise, should be linked, traceable, and clean.

  1. The addition of E.H.R. increases collections.

The fear among practitioners is often that the addition of E.H.R. will cost too much, and affect the bottom line negatively. This fear isn’t the reality. Instead, the addition of E.H.R. creates increase when implemented properly and fully.  A practice manager assures you’re getting full benefit for the system you’ve chosen, and that you get what you pay for. Part of this service includes plugging any money leaks in the collection process for outstanding revenues, ensuring that collections – and revenues – increase.

  1. Choosing the right  medical practice consultant is more important than the E.H.R.

One of the best things you can do to save money in your practice when initiating a new E.H.R. relationship is to include your practice management consultant on your E.H.R. demo call. Too often, practitioners get pushed to choose an E.H.R. solution quickly without understanding the level of support that should come with its successful implementation.

In other words, cheap solutions may not cost less in the long run.

The expertise of a professional practice management consultant will lead to a better software fit for your practice, and they know the right things to ask to make certain you get what you need. The decision to include them as part of the process, not as an afterthought, will eradicate indecision and save a lot of time and money.

In conclusion, as the shift to better quality patient care is the goal for all practices today, having a tried and true partner like Medical Practice Consulting Services is a must to maintain and grow your practice.

Let’s talk about how we can help.
dsc_5764-2Debbie Henderson, CEO, is a leading U.S. practice management consultant known for her ability to transform her clients’ practices and revenues so they can take back their passion and their lives. Learn more about her work at

Why Your Electronic Health Records System May Not Drive Revenues

As a leading practice management consultant, I’ve seen and heard just about everything when it comes to reasons why respected, independent health and medical practices have trouble with the business end of things.

Client accounts simply won’t balance properly. The payments aren’t posting automatically – or correctly. Or worse – do it yourself solutions simply aren’t getting the job done.

Scenarios like these can cripple a practice’s revenues.

True, managing a practice today includes an electronic health records, or E.H.R. system, which fits your clinical needs: making appointments, taking notes, writing prescriptions, and optimally driving your patient billing.

But when too much emphasis is placed on the clinical side of things, it can leave the practice vulnerable. Practitioners are working hard, but revenues are challenged.

You know you need an E.H.R., but which  one will work?

Over the past 5 years, we’ve seen a proliferation of medical E.H.R. software in the industry. Knowing which system is the best fit for your practice is only part of the solution, especially since many payers now mandate that providers use E.H.R. software.

Here’s the big secret no-one will tell you. Cheaper is not better. The folks behind the scenes and the systems they create are absolutely the #1 thing that will drive practice revenues.

But failing to set up systems and support to ensure success can definitely present a problem with revenue streams. I’ve yet to see a practice which didn’t need cash flow to keep operations and services running smoothly. When implementation is well planned and managed, any potential revenue slowing can be minimized. Ease of use and compliance actually follow a great implementation plan, not the other way around.

Support from an experienced, reputable practice management professional firm is an imperative during an E.H.R. transition. The best way to manage big change is with the help of the right team, in-house and consulting. I’ve found it’s good to have a system that drives billing, but it’s GREAT to have systems built around the software so it can work for you.

This one decision – to ask for the expertise you need – can save a lot of time and money. A professional practice management firm will help its clients navigate unforeseen issues, whether you’re initiating a start-up, transitioning to an E.H.R. from hand typed or written notes, or upgrading your software to meet the needs of your growing, thriving practice.
dsc_5764-2Debbie Henderson, CEO, is a leading U.S. practice management consultant known for her ability to transform her clients’ practices and revenues so they can take back their passion and their lives. Learn more about her work at